Okay... we know we can’t fully eradicate hatred. But we can start a wide-reaching, all-inclusive, charitable, pro-goodness initiative with an immodest, transformative mission of making hate socially unacceptable.
Through focused, youth-led charitable initiatives, IRL moments and social media amplification, we want to bring people together…even when it seems impossible. And we want to do all this in a most subversive manner. We call this RADICAL GOODNESS, and we deliver this via Philactivism.
Initiating our own high-impact events in real life and/or across social media
Amplifying groundbreaking
work of others with financial aid and other forms of support
As a charitable organization, ongoing raising of money for related causes, groups and ongoing “PACT!-ivities”
Phi·lac·ti·vism
(ˈfɪlækˌtɪvɪzəm): noun
A new term that combines philanthropy and activism. In action, it’s a clarion call to the “extreme middle,” achieved by:
For too long now the bad guys have been “doing wrong right” while so many good guys have been “doing right wrong.”
So we wanna flip the script on hate by making acceptance, love, and good not merely socially desirable…but downright cool.
How? By boldly borrowing tactics from “the bad guys”…but using them for good.
Ultimately, a successful PACT! project needs to be mediagenic, educational or artistic, and equal parts marketing and technology.
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