PACT!'s ULTIMATE GOALS
THE "IVE" SIBLINGS:
Subversive & Disruptive

Be daring, dazzling, and ruthless…not toothless. Rethink, reposition and repackage with clever wit and biting humor to make hate look weak and laughable.

THERE'S NO BUSINESS LIKE SOCIAL SHOWBUSINESS

Create shareable, eye-opening social activations that cut through the noise.

SELL IT LIKE IT IS

Position “love, acceptance and good” as a best-of-breed consumer brand. And change the syrupy-sweet icons and iconography of peace into ones as cutting-edge appealing as those of violence and divisiveness.

A MOVEMENT OF MOVEMENT

Inspire others to move, do and get involved.

(Hey, there’s a reason our subtitle is The Power to Act!...)

PACT!'s CORE VALUES

WE ARE:
1. AMBITIOUSWide-reaching, unapologetic and refusing to settle for mediocrity.

1. AMBITIOUS

Wide-reaching, unapologetic and refusing to settle for mediocrity.

2. WITTY & EVOCATIVEClever, counter-cultural messaging that exposes hypocrisy and dilutes hate with humor.

2. WITTY & EVOCATIVE

Clever, counter-cultural messaging that exposes hypocrisy and dilutes hate with humor.

3. BOLD & ENTERTAININGConfident content voice, visual style and actions(of course) to stand out in a crowded cultural landscape.

3. BOLD & ENTERTAINING

Confident content voice, visual style and actions
(of course) to stand out in a crowded cultural landscape.

4. SOCIAL FOCAL POINT FIRSTEngage today’s digital youth with innovative, shareable communication.

4. SOCIAL FOCAL POINT FIRST

Engage today’s digital youth with innovative, shareable communication.